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Strategic Advisory
Long-range planning, organisational direction, and decision-making support tailored to the realities of professional sport.
About
Strategic guidance for sport
Fondamenta Consulting is a management consultancy company providing strategic and advisory services to the sports industry, with a particular focus on football. Drawing on over a decade of professional experience in the sector, the company supports organisations with strategic guidance, industry expertise, and advisory consulting.
The name Fondamenta derives from the Venetian term for the canal-side walkways of Venice — a place of perspective, vision, and new opportunities.
Services
What we do
We work with clubs, federations, brands, and stakeholders across the sports ecosystem — bringing clarity, context, and considered advice to complex decisions.
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Industry Expertise
Deep knowledge of football and the wider sports landscape — from governance and commercial structures to operational challenges.
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Management Consulting
Hands-on advisory support for organisations navigating growth, transition, or complex stakeholder environments.
Founder
About the founder
Julia Nasi
Founder & Principal Consultant
Julia founded Fondamenta Consulting with roots in two cultures — Italian and Portuguese — and an international outlook shaped by years of work across Europe and beyond. With over a decade of professional experience in the sports industry, she brings informed, direct, and relationship-driven counsel to clients navigating complex environments.
The company's name reflects a personal connection to Venice, where the fondamenta — the walkways that line the city's canals — represent both place and purpose: a foundation on which to build, and a vantage point from which to see clearly.
Contact
Start a conversation
Whether you are exploring a strategic partnership, seeking advisory support, or simply want to understand how we might work together — we would like to hear from you.
julia@fondamenta.media